Dior is one of the most famous brands in the fashion world. Founded in 1946 by Christian Dior, the house is today a symbol of elegance and luxury. Here is the story of this house that changed fashion.
The Beginnings of Christian Dior
Christian Dior was born in 1905 in Normandy. Initially destined for a career in politics, he ultimately chose to embark on a career in fashion. After working for several designers, he opened his own fashion house in 1946. He set up his workshop at 30 Avenue Montaigne, in Paris, where his brand began to take shape.
The "New Look": The First Collection
In 1947, Christian Dior unveiled his first collection and shocked everyone with his "New Look". This style, featuring dresses with a cinched waist and wide skirts, gave women a more feminine silhouette after years of war and simple clothing. The "New Look" became a huge success and made Dior an international star.
The Expansion of the Brand
Dior's success does not stop at its dresses. Very quickly, he launches accessories, bags, shoes and perfumes. In 1947, he created the perfume "Miss Dior", which became one of the most famous in the world.
Dior also creates pieces that have become iconic, such as the "Bar Suit" dress in 1955, which represents luxury and femininity in its purest form.
After Christian Dior: The House Remains Strong
Christian Dior died in 1957 at the age of 52. But the house continues to thrive under the direction of creators like Yves Saint Laurent. Each has brought their own touch, but the spirit of Dior has remained.
Dior Today
"Today, Dior is more popular than ever. The house still offers haute couture collections, but also accessories, perfumes, and makeup. Each new collection is an eagerly awaited event worldwide. Under the direction of Maria Grazia Chiuri, Dior continues to highlight modern values while remaining true to its heritage of elegance."
Iconic article
The "Lady Dior" is a bag created in 1995, known for its shape and leather handles. It is named after "Lady Diana," who adored it. This bag has become a symbol of luxury and elegance of Dior. It remains a highly appreciated classic today.
The "Saddle" by Dior was released in 1999. With its saddle shape and "D" clasp, it became very ppopular. It was relaunched in 2018 and remains an iconic bag from Dior.
Created in 2018, this practical bag has become a must-have with its fabric decorated with the Dior logo and its multiple colors. It combines modernity and elegance.
Discover our collection of Dior items at Les Folies D’Eugénie
