Dior is one of the most famous brands in the fashion world. Founded in 1946 by Christian Dior, the house is today a symbol of elegance and luxury. Here is the story of this house that changed fashion.
The Beginnings of Christian Dior
Christian Dior was born in 1905 in Normandy. Initially destined for a career in politics, he ultimately chose to pursue fashion. After working for several designers, he opened his own couture house in 1946. He set up his workshop at 30 Avenue Montaigne, in Paris, where his brand began to take shape.
The "New Look": The First Collection
In 1947, Christian Dior unveiled his first collection and shocked everyone with his "New Look". This style, with dresses featuring a defined waist and full skirts, gave women a more feminine silhouette after years of war and simple clothing. The "New Look" became a huge success and made Dior an international star.
The Brand's Expansion
Dior's success did not stop at its dresses. Very quickly, he launched accessories, bags, shoes and perfumes. In 1947, he created the perfume "Miss Dior", which became one of the most famous in the world.
Dior also created pieces that became iconic, such as the "Bar Suit" dress in 1955, which represents luxury and femininity in its purest form.
After Christian Dior: The House Remains Strong
Christian Dior died in 1957 at the age of 52. But the house continued to thrive under the direction of designers like Yves Saint Laurent. Each brought their own touch, but the spirit of Dior remained.
Dior Today
Today, Dior is more popular than ever. The house still offers haute couture collections, but also accessories, perfumes, and makeup. Each new collection is a highly anticipated event worldwide. Under the direction of Maria Grazia Chiuri, Dior continues to promote modern values while remaining faithful to its heritage of elegance.
Iconic Items:
The "Lady Dior" is a bag created in 1995, known for its shape and leather handles. It is named after "Lady Diana", who adored it. This bag has become a symbol of Dior's luxury and elegance. It remains a highly appreciated classic today.
The "Saddle" by Dior was released in 1999. With its horse saddle shape and "D" clasp, it became very popular. It was relaunched in 2018 and remains an iconic Dior bag.
Created in 2018, this practical bag has become a must-have with its fabric decorated with the Dior logo and its multiple colors. It combines modernity and elegance.
Find our collection of Dior items at Les Folies D’Eugénie
